DUMA (Dynamically Understand by Monitoring and Analysis), our flagship product, is a platform built by Vantage Intellica that can continuously monitor any digital/online content e.g. databases, blogs, news from many sources (traditional and fringe news outlets, social media, etc.). DUMA then processes and analyzes this data to provide a detailed snapshot of ongoing online activity, as well as offering additional tooling for custom research needed to build an insights-based narrative. The insights provided by the platform are context-sensitive and use a mix of off-the-shelf natural language processing (NLP), machine learning (ML), as well as custom home-grown text analytics to generate insights relating to various documents, their sources and the content therein. Vantage Intellica’s machine intelligence tooling is customizable and can be configured to include languages or document types/sources that may not be supported by mainstream providers, if necessary
DUMA is SaaS (Software as a Service) product and is immediately available for use once service agreement terms and conditions have been agreed upon. The DUMA product service offering comes with unlimited user licenses, a training & customization package that will up-skill users on how to use the product, as well as leverage Vantage Intellica's expertise in configuring the platform to monitor the topics/subtopics/keywords relevant to the needs of the organization. This support lasts for the duration of the service agreement. Please feel free to reach out to Vantage Intellica as per the contact details in the company profile
Smart Research
An organization wishing to perform a sustained due diligence effort on what goes on in a potential new market would either need lots of human resources to go through an ocean of material or could employ a technology solution such as DUMA to help automate the filtration process to narrow the focus down to what matters.
With this in mind, DUMA offers the following tooling
a. Logical Categorization of Documents
Ability to traverse millions of documents filter them for what matters and classify those with shared characteristics and into logical groups that facilitate the easy traversal and analysis of data
b.Translation Services
Ability to instantly translate online content of relevance although it may have been originally reported/documented in a different language. This allows researchers to scan more material and increase the chances of providing more value in a shorter time.
Brand & Reputation Management
An organization interested in carefully managing its online brand by on both traditional and non-traditional (social media) platforms would benefit greatly from DUMA's capabilities. DUMA's capabilities facilitate real-time analysis of the conversation around an organization's brand across many different online media platforms. Being able to get this kind of information on a real-time basis allows internal communications teams to craft messaging strategies that allow them stay ahead of the curve.
a. Direct Messaging
DUMA offers bi-directional multi-channel 'messaging services' that allow communications teams to send out broadcast messages and also target specific individuals if need be via SMS or WhatsApp. The SMS short-code integration comes bundles with DUMA, while the WhatsApp API platform services are offered as a separate complimentary package.
b. Influencer Mapping
DUMA’s powerful analytical capability allows users to quickly and easily identify the main protagonists in an ongoing narrative, be they people or organizations. Insights of this nature allow campaigns to calibrate their approach and refine their focus
Campaign Tracking
DUMA provides the ability to gather content metrics from various online platforms, customize them into meaningful ‘numerics’ and thus provide practical context to the data analysis that is presented to users. The powerful analytical tools that come with the platform also allow users to quickly build metrics to track campaigns, and therefore better customize what they are tracking. DUMA makes liberal use of Natural Language Processing (NLP) algorithms that allow users to discover unforeseen relationships between topics/subtopics encountered during campaign tracking, and by so doing facilitate objective decision making with an eye for the unexpected
a. Mention Map Analysis
This type of analysis aids campaigns to measure the prevalence of words, phrases, or terms that are encountered in the chatter associated with or surrounding a campaign. This is very useful to users who aim to influence the conversation around a product, service or idea because it allows them to objectively view any expected or unexpected content that may hold sway to their objectives.
b. Sentiment Analysis
DUMA allows users to instantly gauge the sentiment associated with a single document/story or collection of documents/stories based on 18 different sentiment measurement points grouped into the following categories
i. Positive/Negative sentiment
ii. Emotional Sentiment
iii. Language Use
iv. Narrative Distance
c. Domain coverage summary
DUMA allows users to track the pervasiveness of am idea or story by detailing how often it occurs on various online media platforms, with an aim of understanding how to influence an ongoing narrative